THE PROBLEM:

Often associated with an older audience and outdated perceptions,
Cotton Traders needed us to drive reappraisal, attracting a younger audience while
staying true to the loyal customers who have loved the brand for years. 

OUR IDEA:

Full of Surprises. A campaign designed to challenge stereotypes around the brand and
its customers proving once and for all they are both far more exciting than they might appear.

CREDITS:

Creative Direction - Gary Fawcett & Lisa Nichols
Creative Team - Anna Loveland & Nina Mitchell
Director - Dominic O’Riordan
Production - The Mob
Designer - Dan Conito