Sofology had an awareness problem. Lumped in with the retail parks’ overwhelming sea of sofa ‘choice’, they struggle to stand out and show off their unique offering – well-crafted, beautifully designed, curation-first sofas.

This is something our audience is searching for. They buy for want, not need,
they take their time, and they never, ever settle for less.

Our campaign needed to stand out, be remembered, and show this very particular
audience why Sofology is the only place to cater to their sofa needs.

 INTRODUCING - SO FUSSY? SOFOLOGY.

A campaign that championed our discerning audience in a product-focused
category and put them at the heart of our thinking.

This campaign ran across TV, VOD,
display, press, YouTube, Pinterest and
both paid and organic social.

CREDITS:
Creative Team: Anna Loveland & Nina Mitchell
Creative Direction: Lisa Nichols
& Gary Fawcett
Accounts: Sara Hetherington,
Harry Gianella & Caitlin Nuttall
Strategy: Emily Adams
Producer: Bridget Pelicias
Production: NiceShirt London
Director: Greg Bell
Sound Design: Littlethings Studio
Post studio: Magic Numbers