PROBLEM:

With a new Leisure Space opening in the Acton area with an identical offering,
we needed to reaffirm David Lloyd clubs as the place for fitness. 

OUR IDEA:

Acton we’re in your club. Built on the one thing a new gym could never rival us on,
familiarity, we showed Acton we know their families, their routines, what
classes they love, hate - even love to hate - to cement DLC in the community.

CREDITS

Creative Direction - Gary Fawcett and Lisa Nichols
Creative Team - Anna Loveland & Nina Mitchell
Designer - Rob Scott
Photography - David Lloyd stock imagery