WEAR IT WITH PRIDE 

Ostomy bags aren’t just hidden under t-shirts, they’re hidden away from the world causing further stigma. Patients get practical support from their nurses but the emotional support they’re desperate for is sparse and hard to find.

By creating a campaign from the Ostomy community, for the Ostomy community, we gave our audience the answers and motivation they were so desperate for. And for the first time, helped them rock bags of stoma confidence.

Creative Direction - Ant & Zoe Harris
Creative Team - Anna Loveland & Nina Mitchell